Tiny fish. Huge attitude.
The humuhumunukunukuapuaʻa runs about ten inches long and carries herself like the biggest thing on the reef. Hawaii’s state fish squares up to intruders twice her size, grunts her opinions out loud, and chases full-grown snorkelers off her coral without a second of self-doubt. Marine biologists call it territorial behavior. She calls it standards.
The design prints in a vintage retro-sunset style with distressed varsity type, palm silhouettes, and the attitude herself front and center, unbothered.
The garment
Printed on Comfort Colors 1717, a garment-dyed heavyweight ring-spun cotton. It softens with every wash and holds its color season after season. Relaxed fit with a broken-in feel from day one.
Eleven colors to choose from
Garment-dyed shades from pale sand tones to deep navy and black. The vintage print sits right at home on every one. Pick your favorite from the dropdown.
Wear it, gift it
Beach days, gym days, meetings where you hold your ground. A ready gift for the shortest friend with the biggest presence, the snorkeler, the fish nerd, and anyone who has ever been described as a lot in the best way.
Follow the honu. Find your holoholo.
Product features
– 100% ring-spun US cotton — heavyweight yet soft and pre-shrunk
– Garment-dyed for a vintage, lived-in color and texture
– Double-needle stitching on all seams for durability
– Tubular (no side seams) construction for a clean, comfortable fit
– Available S–4XL with sewn-in label; 58 color options
Size guide
Lay a well-fitting tee flat and compare it to the chest and length measurements below.
| Size | Chest (flat) | Length | Sleeve |
|---|---|---|---|
| S | 18¼” | 26⅝” | 16¼” |
| M | 20¼” | 28″ | 17¾” |
| L | 22″ | 29⅜” | 19″ |
| XL | 24″ | 30¾” | 20½” |
| 2XL | 26″ | 31⅝” | 21¾” |
| 3XL | 27¾” | 32½” | 23¼” |
| 4XL | 29¾” | 33½” | 24⅝” |
Chest is measured flat, armpit to armpit — double it for the full chest circumference. Runs true to size for a relaxed, unisex fit.
Care instructions
– Machine wash: cold (max 30C or 90F)
– Do not bleach
– Tumble dry: low heat
– Iron, steam or dry: low heat
– Do not dryclean













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